The goal of the YOUR ACTIONS MATTER! campaign is to change the behavior of adults who think it is okay to give alcohol to minors, with participating Illinois liquor retailers playing a key role. In a unique twist, teenagers created the campaign's logo and slogan, as well as post the educational materials. That’s right, YOUTH will be educating the ADULTS!

By posting YOUR ACTIONS MATTER! materials, you can play an important role in protecting youth in your community by sending a final reminder to your adults to "think, decide, prevent" before purchasing alcohol for underage consumption.